338: Perry Marshall: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More


My guest in todays episode is Perry Marshall. Perry Marshall is one of the most influential people in marketing.

Perry is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world. Clients seek his ability to integrate technology, sales, art and psychology.

He founded the the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology.

Harvard Business Review featured his 80/20 Curve, a productivity tool used by NASA’s Jet Propulsion Labs at the California Institute of Technology. 80/20 Sales & Marketing is mandatory in many growing companies.

Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is – unforgivable. Perry’s an honest man in a field rife with charlatans.”

His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world’s best selling book on internet advertising.

He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.

Interview Links:

Perry Marshall


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