021: Afif Ghannoum: How to Create and Launch Physical Products in Any Market


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My guest today is Afif Ghannoum, the founder of NapkinToShelf.com. He is a formerly frustrated lawyer that has launched over ten products that have sold in 27,081 stores that include retailers like Walmart, Target & CVS.

Afif also has two patents, licensed technology to a large pharma company for a product sold in tens of thousands of stores in multiple countries, and has raised $8,914,067.75 (and Counting) in venture funding.


Interview Links:


The Ultimate Guide to Launching a Product: 391 Resources For Creating, Branding and Launching an Amazing Product

How Corey Cole uses Instagram to sell 10,000’s of products per month

Recommended Books:

The Pampered Chef: The Story of One of America’s Most Beloved Companies by Doris Christopher 

Delivering Happiness: A Path to Profits, Passion, and Purpose Paperback by Tony Hsieh

L.L. Bean: The Making of an American Icon Hardcover by Leon Gorman

Longaberger: An American Success Story by Dave Longaberger

Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson

Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

The Everything Store: Jeff Bezos and the Age of Amazon Paperback by Brad Stone

Sam Walton: Made In America Mass Market Paperback by Sam Walton


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