315: Bob Burg: The Go-Giver Influencer: A Little Story About A Most Persuasive Idea

In today’s episode, I am joined by Bob Burg, the best selling author of the Go-Giver.

There Is a Major Problem in The World Today: It’s Not People Disagreeing with One Another… It’s That They Cannot Disagree Agreeably, Civilly, and, Most Importantly, Persuasively!

And according to Bob Burg, that simply need not be the case.

Bob says, “You can get the results you want while making the other person feel genuinely good: about themselves, about the situation, and about you!”

Whether between family members and friends, employers and employees, politicians, political pundits, and—of course—tens of millions of people on Social Media, today’s discussions are no longer discussions but rather fueled up, hate-filled, vitriol-spilling diatribes and personal insults. The result? No minds are being changed but rather they remain stuck in the “echo chambers” of their already closely-held beliefs. Worse, friends are becoming enemies, discourse has shut down, understanding and acceptance is not being reached, and people feel downright lousy about it.

Is this any way to communicate? Is this any way to live?

Fortunately…

The authors of the best-selling GO-GIVER series—Bob Burg and John David Mann—have responded to this unfortunate situation and are back with a long-awaited new parable—their first in seven years.

In their bestselling business parable, The Go-Giver and then their follow-up, The Go-Giver Leader, Bob Burg and John David Mann challenged the conventional wisdom about success. Now they’re back with a new and equally compelling story about the power of genuine influence, in business and beyond.
The Go-Giver Influencer: A Little Story about a Most Persuasive Idea tackles the paradox of achieving what you want by focusing on the other person’s interests. No, not in a way that is self-sacrificial but rather in such a way that all parties benefit greatly. This results in both immediate and long-term success.

Bob Burg speaks all over the world on topics related to The Go-Giver, as well as what he calls, Ultimate Influence™. While his total book sales number well over a million copies, his and Mann’s original book has itself sold over 700,000 copies and has spurred an international movement.

Their new book, however, The Go-Giver Influencer, might just be their most important book of all.

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