021: Afif Ghannoum: How to Create and Launch Physical Products in Any Market

021: Afif Ghannoum: How to Create and Launch Physical Products in Any Market

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My guest today is Afif Ghannoum, the founder of NapkinToShelf.com. He is a formerly frustrated lawyer that has launched over ten products that have sold in 27,081 stores that include retailers like Walmart, Target & CVS.

Afif also has two patents, licensed technology to a large pharma company for a product sold in tens of thousands of stores in multiple countries, and has raised $8,914,067.75 (and Counting) in venture funding.



Bestselfco., Make Success a Habit! Use the Self Journal to organize and align tactical day to day tasks with larger life goals.


In this episode you will learn:

  • The amazing journey that brought Afif and his family to the United States
  • What steps people can take to know and predict if the product that they want to create will sell
  • Afif's Red Ocean,  Blue Ocean and Pink Ocean Strategies
  • How people can develop a name for a product that will grab consumer’s attention within the space or niche
  • Strategies and tactics on how you can create amazing packaging that increases sales of the physical products
  • Promotional strategies to sell physical products
  • Logistical insights to help you overcome the obstacles
  • The distribution approach that will give your product the best chance at success
  • How to raise capital from investors


Interview Links:


The Ultimate Guide to Launching a Product: 391 Resources For Creating, Branding and Launching an Amazing Product

How Corey Cole uses Instagram to sell 10,000's of products per month


Recommended Books:

The Pampered Chef: The Story of One of America's Most Beloved Companies by Doris Christopher 

Delivering Happiness: A Path to Profits, Passion, and Purpose Paperback by Tony Hsieh

L.L. Bean: The Making of an American Icon Hardcover by Leon Gorman

Longaberger: An American Success Story by Dave Longaberger

Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. by Gary Erickson

Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

The Everything Store: Jeff Bezos and the Age of Amazon Paperback by Brad Stone

Sam Walton: Made In America Mass Market Paperback by Sam Walton


Recommended Resources:











Show Sponsors:

Audible, download any audio book for free when you try audible for 30 days.

Leadpages,  is offering a free marketing automation course that includes:12 video modules with step-by-step strategies to leverage what’s working in your business.

Thrive15.com, get a free month of access at www.thrive15.com/cashflow


Show Transcript 


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Live a Life of passion and purpose on your terms,

M.C Laubscher

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