009: Bob Burg: The Go-Giver 5 Laws of Stratospheric Success

009: Bob Burg: The Go-Giver 5 Laws of Stratospheric Success


My guest today is Bob Burg. Bob is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president.

He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.

In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies.

His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.


Bestselfco., Make Success a Habit! Use the Self Journal to organize and align tactical day to day tasks with larger life goals.


In this episode you will learn:

  • The Five Laws of Stratospheric Success that will bring you both personal effectiveness and professional success.
  • The difference between price and value…and why that’s so vitally important to understand.
  • The one piece of advice Bob received that impacted him before he knew anything about what being a go-giver entailed
  • How the message in The Go-Giver applies to people who are not entrepreneurs.
  • How to find a mentor to help guide you to your success.
  • One thing to absolutely AVOID doing when seeking out a mentor.


Recommended Books:

The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann

The Go-Giver Leader: A Little Story About What Matters Most in Business by Bob Burg and John David Mann

Go-Givers Sell More by Bob Burg and John David Mann

Endless Referrals by Bob Burg

Adversaries into Allies: Master the Art of Ultimate Influence by Bob Burg

The Secret of Selling Anything by Harry Browne


Recommended Resources:

Infusionsoft, customer relationship management system and more.


Interview Links:




The Secret of Selling Need Not Be a Secret



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M.C Laubscher

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